Artisan Baba

About Company/Client

ArtisanBaba.com is a prominent B2B platform that connects buyers in the US and Europe with suppliers and manufacturers of high-quality handicrafts from Asia. They specialize in sourcing authentic and unique handicrafts from India, Southeast Asia, Indonesia, Thailand, Japan, and Singapore. ArtisanBaba’s mission is to promote the work of artisans and craftsmen in Asia by making it easy for entrepreneurs and retailers to source these exquisite products for their online stores or brick-and-mortar shops.

Founder – Heemang Parmar

ArtisanBaba.com approached Virusha Tech Pvt. Ltd. with the objective of developing a mobile app to enhance its platform’s accessibility, user experience, and engagement. The client aimed to provide a convenient and efficient way for buyers to connect with suppliers and browse a vast catalog of high-quality handicrafts. The goal was to facilitate cross-border B2B trade and promote the work of Asian artisans.

Virusha Tech Pvt. Ltd. proposed a comprehensive solution to address ArtisanBaba.com‘s challenges and meet its objectives:

Cross-Border B2B Platform: Virusha Tech developed a secure and user-friendly mobile app that enables buyers in the US and Europe to connect with suppliers from Asia seamlessly. This involved implementing robust communication tools, integrated payment gateways, and multi-language support.
Catalog Management: A customized product catalog management system was created, allowing ArtisanBaba.com to efficiently organize, showcase, and update its extensive range of handicrafts. The mobile app incorporated filters, search functionalities, and recommendations based on user preferences.
User-Centric Design: Virusha Tech’s design team ensured that the mobile app’s user interface was visually appealing, intuitive, and culturally reflective of the regions it represented. Interactive elements, such as videos, stories about artisans, and culturally contextualized content, were added to engage users and promote the work of Asian artisans.
Scalable Infrastructure: The mobile app was built with scalability in mind to handle a growing user base and increasing trade activities, ensuring a seamless experience for users as the platform expanded.

Global Connectivity: Facilitating seamless cross-border B2B trade, ensuring efficient communication between buyers and suppliers across multiple regions, and handling international transactions.
Vast Product Catalog: Managing and presenting a wide range of handicraft products from diverse Asian regions, each with its unique cultural and artistic characteristics.
User Engagement: Creating an engaging mobile app experience that inspires buyers while promoting the work of Asian artisans and craftsmen.

Flutter

Flutter is an open-source UI software development kit created by Google. It is used to develop cross platform applications from a single codebase for any web browser, Fuchsia, Android, iOS, Linux, macOS, and Windows

Design and Development Process -

Step 1: Discovery and Planning

In this initial phase, we engaged in a comprehensive discovery process with the client to understand their identity, values, and target audience. We also evaluated the existing platform’s strengths and weaknesses. Key activities included:

Design Interview: Uncovering the client’s core values and target audience.
Platform Analysis: Reviewing the existing platform, its content, and functionality.
Feature Planning: Determining the overall feature set and development strategy.
Technology Selection: Choosing the technology stack best suited for the project.

Design Interview: Uncovering the client’s core values and target audience.
Mobile App Analysis: Reviewing the existing app, its content, and functionality.
Feature Planning: Determining the overall feature set and development strategy.
Technology Selection: Choosing the technology stack best suited for the project.

Step 2: Design and Conceptualization

With a clear understanding of the client’s identity and goals, we moved on to the creative phase. Here, we developed design concepts that aligned with the client’s brand and objectives. This phase included:

Design Presentation: Presenting three innovative design concepts for the mobile app.
Concept Selection: Collaboratively choosing the design direction.
User Experience (UX) Design: Creating wireframes and prototypes.
Visual Design: Developing visually appealing UI elements with cultural significance.

Step 3: Development and Content Creation

With the design direction established, we proceeded to build the mobile app and create engaging content. This phase encompassed:

Mobile App Development: Building the app for both Android and iOS platforms.
Custom Product Catalog: Creating a specialized product catalog management system.
Content Creation: Crafting compelling copy and stories that highlight the cultural aspects and artisan profiles.
Multi-Language Support: Implementing language options for an international user base.

Step 4: Testing and Optimization

Before the mobile app went live, thorough testing and optimization were essential to ensure a seamless user experience and optimal performance. This phase included:

Quality Assurance: Conducting rigorous testing for functionality, internationalization, and usability.
Performance Testing: Ensuring the app’s responsiveness, speed, and security.
User Testing: Gathering feedback from beta users for improvements.
Integration Testing: Verifying the seamless connection with payment gateways and supplier communication tools.

Step 5: Deployment and Launch

The culmination of our efforts was the mobile app’s deployment and official launch. This phase involved:

App Store Submission: Preparing the app for submission to app stores and international marketplaces.
Hosting Setup: Configuring the hosting environment to support the growing user base.
Global Payment Integration: Enabling secure cross-border transactions.
Marketing and Outreach: Implementing a marketing strategy to reach and engage buyers and suppliers.

Throughout the process, we ensured close collaboration with ArtisanBaba.com‘s team for feedback and adjustments.

Project Demo

Results

Efficient Cross-Border Trade: The mobile app facilitated efficient and secure cross-border trade between buyers in the US and Europe and suppliers from Asia.
Vast Catalog Accessibility: Buyers could easily explore and source high-quality handicrafts from diverse Asian regions, promoting the work of Asian artisans.
Cultural Engagement: The mobile app’s user-centric design, storytelling, and culturally contextualized content engaged users, and the platform became a window to the rich heritage and craftsmanship of Asia.
Scalable Infrastructure: The mobile app’s scalable infrastructure allowed ArtisanBaba.com to handle growing trade activities and user traffic.
Positive Feedback: Users, buyers, and suppliers provided positive feedback, highlighting the app’s user-friendliness, cultural representation, and the ease with which cross-border trade was enabled.

Virusha Tech has been instrumental in transforming our vision into a reality. They created a mobile app that not only connects buyers with our suppliers but also brings the rich cultural heritage and artistic craftsmanship of Asia to life. The professionalism, dedication, and technical expertise of the Virusha Tech team exceeded our expectations. We are grateful for their partnership in promoting the work of artisans and craftsmen in Asia." - Heemang Parmar, Founder of ArtisanBaba.com.